Film marketing research

Robert Rodriquez presents....

Strategies

• Advertising: Posters, Trailers, Website, TV spots

Website

• Publicity: Interviews (i.e Rodriguez on website), Premiere (Paramount Cinema, Austin, Texas)

• Promotion: Facebook links, Merchandising (Predators helmets), iPhone Apps

Media Platforms

• Print - posters, billboards
• TV - Trailers
• Web - Official website, Facebook links, Youtube link
• iPhone apps - Games

Other Products

The company merchandises such products like Predators helmets to generate a higher gross income and promote the film

With strong links to the films 'Predator', 'Alien vs. Predator' and even 'Alien' to some extent, the film can utilise this attribute and instantly gain a bigger audience.

Interactivity

The website uses a 'Like' link to Facebook, somewhat urging people to 'Like' it.

The Predators site also offers many exciting and entertaining features to entice and hook the audience, for example:

• With the feature 'Target Your Friends', the website allows you to pick four Facebook friends the use the Shoulder canon to blow their heads off.  Furthermore, to add insult to injury, you can then repost a video of it on Facebook thus promoting the film and feature to the rest of the social networking world.
• 'Predator or Prey' also links to Facebook, however although does not let you shoot anyone like in 'Target Your Friends', it does let you know who would win in a Predators-style battle ina roulette-type manner.
• Undeniably, the best feature by far is 'Predator Tools', this allows you to choose any website of your choice and blow it to smithereens, but make sure you know the address first.  The game offers the use of the 'Shoulder canon', the 'Net gun', the 'Wrist blade' and the 'Spear'.  My favourite memory of this game was when I blew up the Arsenal website in front of my supply teacher (who just happened to be an Arsenal fan) a few weeks back. 

Conclusion
To conclude,  the Predators website uses lots of different techniques, be it enticing the primary audience or  using them to virally spread it, to let the World know that it is here and it means business!  My opinion is that this marketing strategy is very strong but it still failed because the film was not popular at the box office only producing a $12million return.